We offer following services pertaining to Industry & Market Research:

  • Market Segmentation
  • Product Testing
  • Successful product testing should:
    • Give insight into product/service viability by investigating competing and substitute alternatives along side customers’ willingness to embrace new products/services.
    • Determine competitive advantage as well as possible threats from similar products/services.
    • Identify the products with the highest revenue potential.
    • Clarify what improvements should be prioritized before a product launch (or re-launch).
    • Pinpoint which product features (both existing and potential) are most important to your target audience.
    • Help produce marketing messages to change or enhance existing perceptions about your products/services.
  • Advertising Testing
  • Satisfaction and Loyalty Analysis
  • The goals of these kinds of studies are:
    • Determine what factors influence loyalty, advocacy, and repeat purchases, including product/service attributes, company operation, customer service, price, etc.
    • Carefully monitor overall satisfaction, recommendation likelihood, and defection likelihood over time.
    • Provide early warnings about emerging gaps in product/service performance, customer service, and processes that might lead to customer defection.
    • Help identify areas of the product or service that need improvement to meet changing needs.
    • Guide the creation and/or ongoing development of customer loyalty and retention programs.
    • Signal when organizational changes need to be made to improve operations and customer retention.
  • Brand Awareness and Reach
  • Pricing Research